I believe that the collection of work on this blog is the best representation of how my brain works. Obviously, some of this stuff isn’t my latest work. Some of it isn’t even my best. But I feel that this body of work says the most about me as a writer and conceptual/strategic thinker. It’s… [Read more…]
June 23, 2010
I don’t think I’ll ever forget this little job. It started life as a pamphlet (sorry, how good is that word? Pamphlet. Pamphlet. Paaamphlet. Awesome). Somehow, and I either never knew or can’t remember, we managed to sell it in as a sticker. And somehow, thanks to the wonder of Brisbane local politics, it ended… [Read more…]
June 23, 2010
In fact, it’s so simple I’m not sure I get it anymore. It was made to go on the back cover of some school diaries. So, with that knowledge I guess it makes more sense. However, the MADC award jury wouldn’t have known that. So how they gave it a bronze I’ll never know. Maybe… [Read more…]
June 23, 2010
I did this campaign with Andy Geppert at McCann-Erickson Brisbane (an agency that no longer exists which is a really odd thing to admit to because it makes me feel old). I think I had more fun in 18 months there than I have had anywhere else in my career. I don’t know if it… [Read more…]
June 23, 2010
For someone who loves analysing briefs to the nth degree, coming up with ads without a brief can be a tough job. While I was doing a D&AD course in London, we were asked to pick any product we liked and do an ad for it. I chose Blu Tack. Don’t know why. But I… [Read more…]
June 22, 2010
Have you worked with me? If so, what did you think? Add a comment below. Your feedback will be greatly appreciated, or deleted. Cheers CT
June 22, 2010
To help get a campaign rolling, we were asked to create a video that displayed a unique talent. They offered up 12 slabs to the winner. It’s ok, I shared them. The eventual prize winner ended up getting $50k. I think he balanced a whole bunch of stuff on his chin. And when I sat… [Read more…]
June 22, 2010
I know a guy who went on The Price Is Right, made it all the way to the Showcase Playoff and then choked. It was horrible to watch and embarrassing for everyone involved. So my first thought when we got this brief was to resurrect as much of that footage as humanly possible. And hopefully… [Read more…]
June 22, 2010
When Angry Anderson sang ‘Bound for Glory’ from a Batmobile before the 1991 Grand Final, 3% of the nation raised their arms, sang along and shed a tear of toothless pride. The rest of us, along with some international guests, went “WTF?” (which is surprising because the phrase hadn’t reached the vernacular by then). Anyway,… [Read more…]
June 22, 2010
From James McGrath, Creative Chairman, Clemenger BBDO Australia 7th June, 2010 To whom it may concern, I have worked with Chris in a number of agencies over the years and hopefully that says something about the regard I have for him as a creative person. It is well understood that he has a passion and… [Read more…]
June 23, 2010
Comments Off