Unfortunately, I can’t lay claim to inventing the famous “Is Don. Is Good” campaign starring Tommy Dysart, but I was fortunate enough to work on a few ads that fell under this great campaign. Here is one of my favourites. Tommy got through about four packs of the stuff. To this day it is still,… [Read more…]
June 22, 2010
This was one of the first clients I managed to get on air when I started in London. Their objective was to get more hits on their website – a website which didn’t actually work for most of the time the campaign was on air. Regardless, the client was thrilled with the results. Odd. He… [Read more…]
June 22, 2010
If you don’t want a reaction, don’t advertise. It’s pretty simple. But sometimes people get bees in their bonnets about the most ridiculous things like racism, the bullying of small children….pffft. From memory only the ‘Poms’ version of this campaign ran. Ironically, a load of whingeing poms rang up and complained about it. EPA Victoria… [Read more…]
June 22, 2010
Sometimes your best work never sees the light of day. Sometimes, especially with radio because it’s relatively cheap to produce, you get a false dawn where you think something will go to air after you record it but it ends up dying for some reason or another. Here are a few ads and campaigns that… [Read more…]
June 22, 2010
We were briefed on the follow up campaign for our ‘No fat’ milk, when the Two Fat Ladies were at the height and width of their fame. Unfortunately, halfway through the campaign, the one with the painted fingernails died so it was pulled. The characters were perfectly portrayed by Magda Szubanski and Marg Downey. ‘Factory’… [Read more…]
June 22, 2010
01 Pura Tone – Fruit and the devil 02 Pura Tone – Dinner Devil This is a campaign we created in 1999 to launch a milk from Pura called ‘Tone’. I have a lot of strong memories from this campaign. From me shaking violently while presenting it in front of 6 clients, 3 suits and… [Read more…]
June 22, 2010
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